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By Steve Gilbert

High-frequency amenities like laundry rooms, package areas and parking lots are often overlooked in favor of flashier upgrades. Yet these “workhorse” services are where resident experience is won or lost daily. Reimagining them with small, strategic investments can significantly improve satisfaction, loyalty and retention. Rather than chasing expensive, flashy upgrades, perhaps consider practical, resident-centric enhancements that respect residents’ time, improve convenience and ultimately reduce turnover costs and strengthen competitive positioning.